Digitalization of commerce – how is retail going online?
6 May 2021 | Reading Time: 2minutes | Share:
As new technologies started to dominate our reality, consumers naturally began to migrate from the offline to the online world. Increasingly, they used the Internet to search for information about products and services, only to end up buying them in traditional stores. The growing ROPO (Research Online Purchase Offline) effect has turned digital transformation from a possibility into a necessity.
This change was also noticed by our client, the owner of one of the largest retail groups in Europe, operating in several countries. It is a company which comprehensively responds to the needs of its target group, offering not only products but also specialist services and the support of consultants.
Digital knowledge base
Our client wanted to operate even more effectively and to be closer to their customers, so they decided to quickly establish themselves in the digital world and approached us with the need to implement one common e-commerce platform for all 30 brands operating within the group.
Acting under great pressure of time and focused on getting the desired results quickly, we worked on the project in short, one-week sprints. The software we created is characterized by an interesting structure that allows easy transition from the brand’s main page to the pages of specific local stores.
The home page provides the most important information such as a description of the company’s activities and a full list of stores, allowing users to find the nearest one by using a list, a map or a search tool. From there, it is possible to easily and quickly access pages dedicated to specific local stores that interest the user. These pages include:
contact information for employees and specialists employed at the location,
information on current special offers,
possibility to verify availability of products,
information about opening hours and services offered.
Professional response to user needs
The smartphone user friendly Responsive Web Design (RWD) technology made it possible to automatically adjust the displayed content to the type of device used to view the website, while the WooCommerce system helped us import and create a product catalog.
The entire platform was created according to good UI and UX practices, and the right choice of photographs emphasized the professionalism and high quality of products and services offered by our client.
Thanks to good communication and strong commitment to cooperation from both sides, we delivered complete and functional software to our client in just three months, within the initially agreed budget. This is the first and certainly not the last step on the way to full implementation of the adopted digital strategy.