Last year we informed about the entry of the Euvic Group into a new business space related to activities in the area of digital marketing and martech. Thanks to the acquisition of ClickAd advertising and martech group and taking over shares in FFW Communication digital agency, the Performance pillar was created within the Group. The consolidation of the pillar companies is a natural step of development and strengthening of competences and offer in the area of comprehensive marketing and technology services.
Integration of companies and common brand
So far, specialized agencies within the group have included: FFW Communication (digital agency), Re:buzz (agency providing moderation and online reputation protection services), Oraganic Seach (SEO agency), ClickAd Interactive (media house), All4Affiliate (performance agency) and 360 E-com (technology company offering omnichannel retargeting services). The operating brands currently established are: Euvic Digital, Euvic Buzz, Euvic Organic Search, Euvic Media, Euvic Effect and Euvic 360, all of which are guided by one idea – the most important thing is the effect.
The fifth pillar of Integrator 2.0 provides services of modern digital marketing 360°, offering full support of the marketing process. No wonder that its companies, as leading experts in marketing, have adopted a common brand.
Although individual companies will remain operationally separate, they will function on the market under one umbrella brand – Euvic Performance.
Another step in the development of Integrator 2.0
The merger and rebranding of brands functioning in the Euvic Performance pillar is another significant step with which we are implementing the Integrator 2.0 strategy. The area of digital marketing perfectly complements the offer of digital services of the Group and the consolidation of companies in this area maximizes our possibilities. Thanks to the synergy resulting from the combination of experience and expertise of their teams, Euvic Group clients will receive completely new opportunities within a complete offer of digital transformation and online sales.
– says Łukasz Czernecki, Vice President of Euvic.
We provide our clients not only with technological solutions, but we also support them in implementing, communicating, generating demand and distributing these solutions to end customers.
– he adds.
We focus on 360° marketing
The integration of the companies is a proposal of modern marketing in the 360° model: from strategy, through creation, planning and media purchase, to analysis and innovative MarTech tools enabling online sales generation. Clients of the Euvic Group will receive completely new opportunities as part of a comprehensive offer of digital transformation and online sales. Thanks to access to the knowledge of experienced experts and advanced tools such as programmatic, conversion booster, recommendations and retargeting, they will be able to implement the entire, complex project with one partner. So they will not only order the creation of a solution based on technology, but also its bringing to market.
During cooperation, it naturally turned out that effectiveness is the common denominator of our actions. That is why we decided to make effectiveness a branding feature of our group – regardless of whether we are running media campaigns, managing social media, conducting SEO activities or developing communication strategies, we emphasise that in the end both we and our clients are concerned with results.
– emphasises Krzysztof Małecki, Managing Partner of Euvic Digital..
I believe that the consolidation will help us offer our services even more efficiently. We also hope that soon we will be able to generate further synergies within the entire capital group, with particular emphasis on the Commerce Transformation pillar
– he adds.
Pillar of Perfomance currently includes six specialized companies. The plans for 2022 assume the growth by 25%. So far, the integration of the companies has taken place on many levels – a unified brand identification, a common office, sharing projects and their joint conduct and exchange of competence. Ultimately, the group wants to specialize in e-commerce support. Development plans assume both organic growth within the organization as well as through further acquisitions.
Under the Euvic Performance brand we create a group of entities whose task is to be a One Stop Shop. A client establishing cooperation with EP under one roof may be serviced in any scope of advertising, media and communication services, but at the same time will receive all technological support and services based on the latest martech and adtech technologies. This combination of knowledge, competence and more than 22 years of experience of our companies in the various fields mentioned above gives us the opportunity to offer solutions on a completely new level. The final combination of the services offered by all the entities seems to be a natural step in the development of the company, while from the clients’ perspective it is a guarantee that their needs will be met at the highest level and with the expected effect.
– points out Maciej Teliszewski CEO of Clickad SA (Euvic Media, Euvic Effect, Euvic360E-com).