New methods in a very old business, or a couple of words about retargeting

The e-commerce market has been the fastest-growing branch of commerce for years. In 2018 its estimated value already exceeded PLN 50 billion in Poland alone. The events of recent months, namely the pandemic and the related restrictions on access to traditional retail outlets, have further accelerated the development of e-commerce, forcing many players to implement their plans related to digital transformation much faster. According to a Gemius study, in 2020 as many as 7 out of 10 Internet users shopped online, which experts believe translated into an increase in the value of online sales to nearly 77 billion.

20 January 2021 | Reading Time: 4 minutes | Share:

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