Can traditional retail survive the mobile-first revolution? For most companies, e-commerce and brick-and-mortar stores exist as separate silos, often competing for the same customer. In this episode of Euvic Talks, we challenge the “channel war” mentality.

Our guest, Krzysztof Heyda, is a seasoned Product Manager who has shaped the digital transformation of Poland’s biggest brands, including Żabka (the Żappka super-app), Modivo, and Tauron. Krzysztof shares his firsthand experience in building products that don’t just exist online but actively enhance the physical shopping experience..

Key strategic takeaways from this conversation:

• KPI Alignment over Channel Competition: Discover how to structure incentives so that e-commerce and retail teams collaborate toward a “one-goal” culture instead of cannibalizing each other’s sales.
• Data-Driven Decision Making: Insights from the Tauron case study on why structured analytics and smart meter data are the essential “basics” before even considering AI implementation.
• The Żabka Framework for Innovation: How a retail giant manages a super-app for 10 million users, tests new features through rapid experimentation, and masters customer loyalty via gamification (Quests and Żabsy).
• The Future of the Physical Store: Will automation replace humans, or will stores transform into high-end showrooms? We explore the balance between “frictionless” tech and premium human interaction.