Implementing innovation in retail often results in flashy presentations that fail to deliver operational value. In this episode, Krzysztof Heyda discusses how to effectively bridge the gap between offline and online operations in large-scale organizations without creating isolated technological silos.

Key topics discussed:

• The practical distinctions between omnichannel strategies and the phygital approach.

• Challenges of integrating customer experiences across physical and digital touchpoints.

• When AI and data analytics genuinely support business decisions versus being mere “slide-filler.”

• Lessons learned from managing digital products within complex, large-scale corporate structures.

• The outlook for the future of retail and emerging technologies in the coming years.

You will learn how to distinguish high-value innovations from overhyped trends and gain insights into designing digital products that drive measurable business growth in the retail sector.