Euvic TalksEpisodesHow Not to Burn Your Budget on AI and Mergers? | Paweł Rybak | CEO of Fly on the Cloud | Euvic Talks

How Not to Burn Your Budget on AI and Mergers? | Paweł Rybak | CEO of Fly on the Cloud | Euvic Talks

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Artificial intelligence initiatives should start with a business problem, not with choosing a tool. In practice, many organizations reverse that order. They invest in technology first and only later begin looking for ways to use it.
In the latest episode of Euvic Talks, Paweł Rybak, CEO of Fly on the Cloud, discusses a business-driven approach to AI, the true costs of implementation, and the role leaders play in driving technological change. The conversation is relevant both for organizations launching their first AI projects and for companies that have already completed pilot initiatives and want to assess their real business value.

Topics covered in this episode:

  • How to identify processes where AI can deliver measurable business outcomes
  • The hidden costs of AI implementation beyond software licenses and tools
  • Common mistakes organizations make at the beginning of their AI journey
  • How to measure the impact and effectiveness of AI-driven projects
  • Preparing teams and business processes for successful AI adoption
  • Executive leadership’s responsibility for defining goals and ensuring investment returns

Meet our guest

Paweł Rybak

Paweł Rybak

CEO

Fly On The Cloud

Paweł Rybak – CEO of FOTC, investor and business angel who, since 2000, has been proving that technology and marketing should always speak the language of hard business. An expert with an Executive MBA and experience scaling companies in the IT, e-commerce, and medtech sectors. His achievements include co-leading Shoper to the main floor of the Warsaw Stock Exchange and conducting the record-breaking, largest transaction in the history of the Polish search engine marketing market. Today, at the helm of FOTC, he manages one of Google's key partners in the CEE region, helping businesses grow through the power of the cloud and AI.

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