Retail
Everybody observes major challenges that the offline retail sector faces in recent years. The years of growth are over – modern sales move into the digital world. Empty shops are more and more common sight at shopping centers around the country.
Every day in the US over 25 malls are being closed! At the same time, e-commerce is growing by almost 15% annually. This trend is clear and stable. Companies, whether retailers, great brands, or wholesalers, need to have their own sales channels digitally. We helped hundreds of businesses with these challenges. How? Scroll down and have a look!
What can we do for you?
A cost-effective delivery
Our experience and partnerships with industry experts like Omniarch, enable the ability to prioritize appropriately – so you get more value for money. With our developers located in Poland, you can cost-effectively scale your team as needed whether it's Black Friday coming, or a new hot summer campaign begins.
Digital solutions that work
Euvic covers the entire process, ensuring you get a complete solution that suits your business – from requirements definition through help with traffic and conversion to systems optimization.
Flexible and fast delivery
Your organization can be both fast and flexible with good processes and good people. Now it's more important than ever! Avoid long feasibility studies and complex projects. Instead, benefit from your digital sales right away.
Opportunities in the retail sector
Organisation
Shaping organization for e-commerce
One of the biggest challenges for e-commerce is the design of your organization. Placing IT parts and the other aspects of the business on the same page is not the easiest thing to do, but it’s highly demanded. We believe that an important step in shaping the organization for e-commerce is to prevent working in silos. Strengthening the collaboration between sales, marketing, and IT departments is important. Moreover, having a product owner who understands the technology well enough to know what is possible – that’s a key point. We know how to be a good buyer, who is responsible for what, and how to make IT and business work together smoothly.
Hygiene factors
What do you know about your customer?
Keeping track of your customer journey is a must. What are your customers actually looking for? Each one wants to buy a product in a way that suits them. That’s why there are needed a number of options for delivery, payment, and product return. You also need to have e-commerce that is easy to understand, and shows clearly what you are selling. Then, you have to offer seamless flow all the way to check-out or physical stores. If there is a constraint that complicates the process of buying and returning a product, you risk losing customers at the very end.
Data
How to work with data?
On the journey to customer satisfaction, understanding customer behavior is a highly critical factor. Having this knowledge allows you to communicate and adapt your trade in the right way and in line with GDPR guidelines. Collecting and analyzing data about customers and their buying behaviors is crucial to meeting their needs and creating a successful store. This is why a good CRM system is so important. Data helps to predict which products or materials need to be purchased and gives you insights into new potential markets.
Making e-commerce profitable
How to make my e-commerce profitable?
There is no one-size-fits-all solution to creating a more profitable e-commerce business. It’s a combination of many elements and your effectiveness in making these elements work together. Once you have initially handled your customer journey and started to analyze your data, you are ready to streamline your organization’s processes and business development. See which areas or countries are selling the most and scale up or down your marketing and sales efforts. Use the data to predict the next season’s hottest trends, and then make sure to always have these goods in stock and increase margins on them. As physical retail is still relevant, getting digital to interact with physical stores will create further profitability and bring more useful data.
Euvic perspective
Euvic perspective
When your organization chooses a partner like Euvic to execute your backlog and roadmap, you also gain access to experience from across Europe. We can build anything you might need with our “army” of system developers. We place great emphasis on customer satisfaction. That’s why we offer a Satisfied Customer Guarantee, which means you get your money back if the defined delivery doesn’t deliver what we promised. A long-lasting customer relationship, where you can feel confident that you will receive a high-quality result, is something we always strive for.
