In the world of technology, 2026 marked the definitive end of the era of “empty mileage” and digital transformation investments driven purely by enthusiasm. Today, business leaders in Sweden and Poland face challenges that only a few years ago seemed theoretical: the first recession in the IT sector in decades, a radical shortening of talent supply chains, and a redefinition of the office’s role in building depth of relationships.
In the latest episode of the Euvic Talks podcast, Andreas Södermark, CEO of Euvic Nordic, paints a picture of a market that, after thirty years of uninterrupted growth, had to learn humility. It is a lesson that Polishtechnology leaders and the boards of medium and large organizations must absorb if they want to compete effectively in the new geopolitical and economic landscape.
The End of Easy Money, the Beginning of ROI Dictatorship
For years, the Swedish IT market was synonymous with continuous growth. However, 2024–2025 brought a brutal correction. According to 2026 market data, growth in the Nordic IT services sector stabilized at 2.6%–3.9% CAGR (Technavio, 2026), significantly lower than during the previous decade.
“The Swedish IT market had been growing continuously since the 1990s. Only the last 12–18 months brought the first recession in history. We see that 70% of suppliers are laying people off or limiting investments. This is a fundamental shift,”
For executive teams, this means moving from a strategy of “let’s build because we need to digitize” to “let’s build what delivers measurable business value.” Companies such as Klarna and Spotify, which untilrecently were aggressively expanding headcount, are now optimizing their structures, looking for a direct link between every line of code and financial performance (EBITDA).
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