In an era of belt-tightening across the tech sector and increasing competition for customer retention, companies face a dilemma: where to find real savings without losing innovation momentum? The answer—oftenoverlooked—lies in the maturity of design processes.
As Michał Popiel, Head of UX/UI at Euvic and former team leader at JP Morgan and Goldman Sachs, points out:
“Well-executed accessibility or a design system is not a whim. It’s a cost-saving element. In advanced systems, projects that could take 15 years can be completed in a year thanks to a structured approach.”
Here are three pillars of modern Product Design that will determine the profitability of digital products:
1. Accessibility as market expansion, not an obligation
By 2026, legal regulations (such as the European Accessibility Act – EAA) are already standard, but business leaders should look beyond compliance. Ignoring accessibility means consciously giving up a significantportion of the market.
The numbers don’t lie: Nearly 25–30% of users experience temporary or permanent limitations (motor, cognitive, visual).
Scale effect: Michał Popiel cites an example from the travel industry, where investment in accessibility paid off within a year:
“Suddenly, all people with visual or cognitive impairments started buying vacations only from that one website. The company’s revenue increased dramatically.”
Conclusion: Accessibility is the simplest way to increase your Total Addressable Market (TAM) without drastically increasing marketing spend.
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