In the world of modern financial technology, there is a widespread belief that whoever has the better algorithm wins. However, a conversation with Marcin Tuszkiewicz (CEO of Squaber) on the Euvic Talks podcast sheds a completely different light on this matter. For business leaders, it delivers a clear message: in 2026, technology is merely “hygiene,” and real competitive advantage is built on filtering out noise and personaltrust.
Trust That No Code Can Replace
Many tech company CEOs believe their product will speak for itself. Marcin Tuszkiewicz, drawing on 15 years of experience, argues otherwise. In high-risk industries (such as fintech or IT), the customer isn’t buying a subscription — they’re buying peace of mind.
“In the world of finance, trust in the person speaking to you has to be there. On top of the SaaS product, which Polish users aren’t as accustomed to, I added a personal brand. That drove growth of practically 100% over two years.”
For C-level executives, this is a signal: in the age of anonymous AI, a leader’s face and authentic communication become the strongest defense mechanism against customer churn.
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