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Product Design

Product Design is an approach that effectively combines business expectations, user needs, and technological possibilities to create best-in-class digital products.

Designing with a focus on securing basic needs and providing added value creates engaging products that foster long-term user relationships.

Our way to success

In the digital realm, the human factor often determines the success or failure of a project. The irreplaceable power of people working together is the heartbeat of any project’s success. 

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Team
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Business Goals
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Market Context
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User Needs
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Context of Use
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User Environment
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Technical Requirements
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Success

01

Digital products of proven and documented quality

Our digital product creation is a step-by-step process. It involves continuous review, refinement, and enhancement at every phase. We integrate user opinions (User Driven Design), data analysis (Data Driven Design), and adapt to market shifts to deliver top-notch business solutions.

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02

Well-organized design processes

Success hinges on structured design workflows and collaboration with skilled teams. Essential elements include distinct steps, timelines, and objectives, along with clear roles. Effective teamwork and open, honest communication are equally vital.

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03

Flexible selection of tools and ways of working

There is no single perfect methodology or one ideal process. The essence of design is understanding the project goals, possibilities (scale, complexity, deadlines, budget and scope) as well as knowledge, appropriate selection and flexible use of tools. While designing and improving processes we take into account the real needs, current dynamics, and conditions related to changing requirements (user and business).

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Design Process

We can show textbook charts, but in practice the design process is continuous change management. The iterative approach emphasizes frequent experimentation with solutions.

01
Discovery

We discover what lies behind the challenge and thoroughly investigate the business context.

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02
Define & Test

We define needs - what has to be done and what expectations the product should meet.

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03
Design & Test

We create prototypes and visual solutions. It should be beautiful and functional!

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04
Develop & Test

After checking the prototypes and introducing changes, we send them to the development department.

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05
Care

We test, listen, and improve. We conduct audits and take care of product maintenance.

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Our tools

adobe logo
figma logo
in vision logo
miro logo
sketch logo
adobe logo
figma logo
in vision logo
miro logo
sketch logo
adobe logo
figma logo
in vision logo
miro logo
sketch logo
adobe logo
figma logo
in vision logo
Working team

Scope of work – what we deliver

In-depth research and studies

We practice in-depth and thorough research, studies and audits. 

We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.

 

Proven solutions for your business: 

  • Target group research.
  • In-depth interviews.
  • Workshops with users.
  • Usability tests.
  • Data analysis (e.g. HotJar, Google analytics).
  • UX/UI audit.
  • Quantitative and qualitative tests.

In-depth research and studies

Ideationally created designs

Optimally selected technology

Content strategy and information architecture

Intuitive and functional interfaces (UX/UI)

Effective visual communication

Solid design systems

We practice in-depth and thorough research, studies and audits. 

We apply principles of behavioral psychology and cognitive science to understand how users think and decide. Our design strategy ensures that our products are not only visually appealing but also functionally engaging.

 

Proven solutions for your business: 

  • Target group research.
  • In-depth interviews.
  • Workshops with users.
  • Usability tests.
  • Data analysis (e.g. HotJar, Google analytics).
  • UX/UI audit.
  • Quantitative and qualitative tests.

Workshops and effective communication

Understanding the business and customer needs is the key to success: it is also quite a challenge. During the workshops, we will work together to discover the best solutions for your business.

The Design Sprint is a focused, short-term workshop that spans 3 to 5 days. During this time, a design group collaboratively tackles a designated issue or challenge. Leveraging the varied skills of its members, the team swiftly progresses to the initial prototype stage. 

We recommend Design Sprint for new projects or exceptionally difficult challenges that require the involvement of many people and different perspectives. 

Justyna Rawinska
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