How Euvic Silently Powered A €4.3 billion/Year Culinary Brand’s Application: Delivering Excellence For 2.1+ Million Users
Since 2013, Euvic has been the engineering partner powering one of Europe's most trusted food brands' digital recipe ecosystem. Our collaboration spans mobile app development, visual brand transformations, and multi-country platform management. Across 12 years, we've supported millions of users while maintaining the reliability and trust that defines our client's century-old brand.
Our partnership has resulted in:
- 2.1+ million downloads spanning Germany, Austria, Denmark, and Turkey
- Over 8,250+ ratings maintained consistently across the entire partnership
- 18 synchronized capabilities deployed without service interruption
- Perfect reliability record with zero major technical incidents
Our client represents European food manufacturing at its finest. With €4.3 billion in annual revenue and operations across 40+ countries, they've built consumer trust over 130+ years. Their 29,000+ employees serve markets where brand heritage matters deeply. The recipe applications we developed extend their trusted presence into millions of European kitchens, helping families create meals with confidence.
European food culture values tradition, quality, and reliability above all else. Our client embodied these principles since the late 1800s, earning recognition as a household name across multiple generations. By 2013, their recipe expertise filled countless cookbooks and kitchen cabinets throughout Europe.
Mobile technology was reshaping how people discovered and prepared food. Consumers increasingly expected digital experiences that matched the quality they associated with trusted brands. The opportunity was clear: translate decades of culinary knowledge into mobile platforms that preserved brand values while embracing digital convenience.
The project would test whether technology could enhance rather than compromise a relationship built on trust and tradition.
Preserving brand trust while embracing digital innovation presents unique difficulties. Our client faced several critical requirements:
- Cross-cultural consistency demanded applications that felt authentic in each market while maintaining a unified brand identity. German users expected different features than Danish users, yet both needed to recognize the trusted brand they'd known for decades.
- Scale without losing intimacy meant building platforms capable of serving millions while preserving the personal connection users felt with the brand. Technical infrastructure needed to handle peak usage without compromising the careful, reliable experience users expected.
- Visual evolution without disruption required updating the brand's digital appearance across all platforms while ensuring loyal users felt comfortable with changes. Millions of families relied on these applications for daily meal planning.
- Multi-country coordination involved managing simultaneous deployments across different languages, cultures, and technical environments. Each market needed localized functionality while sharing core platform stability.
- Absolute reliability was non-negotiable. Families planning meals couldn't experience downtime or technical problems that might erode trust in the brand itself.
Success meant technology that strengthened rather than threatened the relationship between brand and consumer.
We approached this partnership as custodians of digital brand experience. Our role involved building technology so reliable that users focused entirely on cooking rather than troubleshooting applications.
- Engineering Philosophy: Every technical decision prioritized user experience over implementation convenience. We chose native development approaches that maximized performance on iOS and Android platforms. Swift and Kotlin implementations ensured each application felt designed specifically for its platform rather than adapted from generic code.
- Cultural Localization: Applications received unique names and feature appropriate to each market. "Rezeptideen" served German users while "Kagerullen" connected with Danish cooking traditions. Localization extended beyond translation to include culturally relevant functionality and visual design.
- Systematic Development: Managing 18 interconnected capabilities required careful coordination across development streams. Recipe discovery, meal planning, shopping integration, and social sharing needed to work together seamlessly. Our systematic approach ensured that changes in one capability enhanced rather than disrupted others.
- Quality Assurance: Real device testing across European markets validated performance under diverse conditions. BrowserStack integration allowed comprehensive testing without maintaining expensive device laboratories. Multi-platform deployment capabilities enabled simultaneous updates across all markets.
- Partnership Approach: Rather than treating this as a series of projects, we built institutional knowledge about both technical requirements and brand sensitivities. The same core team members worked on the platform year after year, developing expertise that new teams couldn't replicate.
The major rebrand tested everything we'd built. Updating visual identity across 18 capabilities in 4 countries while maintaining service continuity required months of careful planning and execution.
Project management focused on long-term relationship building rather than short-term deliverables, while team members learned to anticipate challenges specific to food brands and multi-country deployments. Native mobile developers specialized in consumer applications requiring exceptional reliability and performance, quality assurance engineers understood the importance of testing across diverse European markets and devices, and UX specialists balanced brand consistency with local market preferences. This continuity allowed us to build solutions that newer teams might not consider, giving the client the benefit of working with engineers who understood their brand culture and technical environment intimately.
For over a decade, Euvic built and maintained the technical foundation powering millions of European cooking experiences. We handled everything from daily platform maintenance to executing the most complex rebrand in the application's history. The 2021-2023 rebrand period represented our most intensive collaboration, requiring coordination of visual transformations across 18 capabilities while maintaining perfect uptime for families who depended on these apps for daily meal planning.
- 2.1+ million downloads across 4 countries prove our ability to build platforms that meet enterprise-level demand
- 4.38/5 star ratings maintained over 12 years show consistent delivery of experiences that reinforce brand reputation
- Zero major incidents throughout the partnership demonstrate our commitment to consumer-facing application stability
- 18 capabilities successfully coordinated across Germany, Austria, Denmark, and Turkey during the most complex rebrand in the platform's history
- 9,500+ development hours invested since 2013 represent a sustained commitment, enabling strategic improvement over time
Working through systematic ticketing with minimal direct client meetings, we transformed brand strategy into flawless user experiences across multiple countries. Our client viewed the final applications as "perfect," validating engineering work that succeeds by remaining invisible to users. This partnership demonstrates how technical excellence amplifies established brand strength when experienced teams handle the complexity that millions of users should never have to see.
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