How Euvic Helped We Select Grow From Near-Zero Revenue To 600+ Global Clients
From 2019 to 2025, Euvic partnered with We Select through an extraordinary 5.5-year journey that transformed a traditional recruitment company into a thriving B2B SaaS platform. What began as application modernization became a life-or-death mission during COVID-19, culminating in We Select's strategic acquisition by Procuritas Capital Investors in 2022. This is the story of how trust, technology, and human connection can turn an existential crisis into unprecedented success.
Our work with We Select resulted in:
- Industry-leading 170% customer retention rate
- Strategic acquisition by Procuritas Capital Investors in 2022
- Revenue surged from near-zero during COVID to $4M+ in 2021, then nearly $7M in 2024
- Over 600 high-profile business clients such as Karolinska, Rusta, ICA, and DHL
We Select
We Select is a Stockholm-based digital talent acquisition platform founded in 2011. Originally operating as a traditional recruitment services company, We Select has evolved into a leading Nordic B2B SaaS provider specializing in social media recruitment technology. The company serves major European brands through their automated candidate management and job advertising platform, helping businesses attract and hire top talent across diverse industries.
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I am very happy with the development project and can highly recommend Euvic. Humble, competent and a great partner to work with."
We Select was a thriving Stockholm recruitment firm with 30 dedicated employees, built on a decade of personal relationships and face-to-face interactions. We Select had carved out their niche in the competitive Nordic recruitment market through tried-and-true methods: handshake deals, office visits, and the kind of personal connections that made careers happen.
By 2019, they recognized the digital revolution coming to their industry. Their legacy "Talent Software" platform needed modernization to compete with emerging HR tech companies. What seemed like a straightforward technology upgrade would soon become the foundation for their survival when the unthinkable happened.
COVID-19 lockdowns eliminated We Select's entire business model within weeks. Face-to-face meetings became impossible. Office visits with clients ended. The personal relationships that formed their competitive advantage became irrelevant when remote work dominated the market.
The financial impact was severe:
- Workforce reduction from 30 to 10 employees (67% staff reduction)
- Revenue dropped to near-zero as companies froze hiring
- Existing contracts canceled across European markets
- Cash reserves diminishing with no clear recovery timeline
We Select's leadership needed a technology partner capable of building more than software. They required a partner who could architect their business survival while market conditions remained uncertain.
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Euvic approached We Select's situation as both a technical project and a business rescue operation. We became the architects of their survival through intelligently automated platforms that would support their complete business model change.
Our Lead Project Manager, Marcin Misiewicz, worked directly with We Select's team through regular visits to Stockholm for intensive collaborative workshops. These sessions brought together We Select's marketing, sales, and HR departments to create unified direction for their new business model.
We designed a dual-platform system that became We Select's new business foundation:
Candidate Mobile Application: A configurable platform allowing job seekers to apply, track applications, and receive personalized communications. Each of We Select's clients could customize branding elements to create unique candidate experiences reflecting their employer brand.
Recruiter Web Application: A comprehensive dashboard that automates candidate assignments, integrates with LinkedIn and Facebook for social media job advertising, and provides Applicant Tracking System (ATS) capabilities for managing talent pipelines.
Key technical capabilities included:
- Social Media Integration - Direct connections to major platforms for centralized advertisement management
- Security and Compliance - Complete GDPR compliance architecture protecting sensitive personal data
- Automated Workflows - Data-driven recruitment marketing replacing manual posting processes
- Multi-tenant Architecture - Configurable branding and functionality for each client
We implemented Scrum methodology to replace their waterfall approach, establishing iterative development cycles for rapid feature deployment and continuous feedback. Our workshops involved every department, creating alignment between marketing objectives, sales goals, and technical capabilities.
This collaboration helped We Select transition from a services mindset to a product mindset, incorporating roadmaps, user stories, and data-driven decision making into their operations.
The platform operates on Microsoft Azure with .NET C# backend and React.js frontend. We utilized cloud-native services, including Azure Key Vault for security management and Function Apps for automated scaling. Our DevOps engineers created infrastructure capable of scaling from crisis operations to enterprise-level demands.
Our collaboration brought together Euvic's technical expertise with We Select's business vision through a dedicated team led by Marcin Misiewicz, our Lead Project Manager & Solution Architect, who developed a trusted advisor relationship with We Select's leadership. Our technical team included .NET C# backend engineers who built secure server architecture supporting hundreds of clients, React.js frontend developers who created intuitive user experiences for candidates and recruiters, Azure DevOps engineers ensuring enterprise-grade reliability and GDPR compliance, and UX/UI designers who simplified complex recruitment workflows.
Euvic helped We Select turn crisis into competitive advantage. With the intelligently automated platform and business model change in place, We Select evolved from a near-bankrupt traditional recruitment company into an acquisition-ready SaaS provider serving hundreds of thousands of users across Europe.
- Achieved a complete business model pivot from over 60% workforce reduction to a leading B2B SaaS platform, enabling survival during COVID-19 when face-to-face operations became impossible and revenue dropped to near-zero
- Generated enterprise acquisition value with Procuritas Capital Investors in 2022, validating the technology foundation and business change we built together through proven market performance
- Delivers an exceptional 170% customer retention rate, proving the quality and effectiveness of the automated recruitment platform we developed for long-term client satisfaction
- Enabled dramatic revenue recovery from near-zero to $4M+ in 2021, scaling to nearly $7M in 2024, demonstrating the viability of their new SaaS business model
- Built a platform serving 600+ global clients, including major European brands such as Karolinska, Rusta, ICA, and DHL, with infrastructure supporting hundreds of thousands of candidates and recruiters
- Established workforce recovery from 10 surviving employees to 31 team members, creating stability and career opportunities while building a sustainable business foundation
Surviving a business crisis requires building for what comes next. With the right partnership, technology foundation, and business model change, We Select survived COVID-19 and created a platform that thrives in any market condition. They now have the infrastructure and processes to scale globally while maintaining the personal touch that defines great recruitment.
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