Optimization of product management processes

Client_

MediaMarkt is a German international retail chain specializing in consumer electronics, including audio-video equipment, home appliances, computers, and multimedia. It is a European leader in consumer electronics and has been operating on the market for 25 years.

Challenge_

Media Markt, as one of the leading retail chains in Europe, is dynamically expanding its digital channels to maximize customer value. As part of this strategy, there emerged a need to improve the management of digital initiatives – from idea conception, through validation and development, to effective implementation and further product maintenance. The key goals were to ensure a streamlined decision-making process and effective project execution that would translate into tangible business results.

Euvic Group, expertise and partnership in change_

Media Markt invited us to collaborate in order to develop a consistent and effective approach to managing the lifecycle of digital products. Key focus areas included:

• Training and consolidation of Product Discovery Methodologies – we provided the tools and expertise to help better define product strategies and development priorities.
• Operational support in project implementation – We actively accompanied teams during the launch of initiatives, assisting in effective planning, iterative implementation, and monitoring of business value.

Optimization_

Area 1: Strategy definition and setting priorities

Every digital product starts with an idea, but the most important thing is turning that idea into real business value. Together with the Media Markt team, we developed a clear framework.

The new approach enables:

• Effective objectives based on OKRs – specifically setting business and product goals using the OKR methodology.
• Impact Mapping – validating ideas and tailoring them to actual user needs using Impact Mapping.
• Clear roadmap – creating an understandable roadmap, making it easier to prioritize and make strategic decisions.

Area 2: task management and iterative implementation of changes

One of the key aspects of effective product management is the appropriate structure of the backlog and a transparent iterative delivery process.

What did we do?

• We established clear rules for task prioritization in the backlog, taking into account business value and user impact.
• We improved iteration planning by eliminating inefficiencies caused by decentralized decision-making.
• We implemented tools that allow us to validate product hypotheses before development, helping us avoid unnecessary iterations and investments in low-value features.
• We minimized the risk of “scope creep” by defining functionalities in greater detail at the early stages of the project.

Area 3: Smooth implementation and scaling of solutions

The efficiency of the product process does not stop at planning the roadmap – the key is also its smooth execution.

What was implemented?

• Mechanisms for validating functionalities before full implementation, which increased the quality of delivered changes.
• An optimized way of collaborating between teams, which allowed us to reduce bottlenecks caused by waiting for key decisions.
• Better priority management, which helped avoid situations where sudden changes in decisions affected the efficiency of project execution.
• Optimization of the Continuous Integration / Continuous Delivery (CI/CD) process, enabling faster and more predictable deployments.

Outcome and long-term impact_

• Shortened decision-making time increased the organization’s ability to react quickly to market needs. 
• Improved collaboration between business and product teams eliminated lengthy analyses and delays in key project decisions. 
• Enhanced backlog management streamlined work planning and the delivery of valuable functionalities. 

The introduced changes allowed Media Markt to achieve greater predictability and efficiency in digital product management. Product teams gained a clear strategy and prioritization mechanisms that support data-driven decision-making.