Strategic workshop for innovation in 3D bioprinting

Client_

BioCloner Health Sp. z o.o. is a Polish biotechnology company developing advanced 3D bioprinting and tissue engineering technologies. It creates innovative solutions that support regenerative medicine, procedure planning, and therapy personalization. In its projects, it combines science, engineering, and modern technologies, providing specialists with the tools of the future.

Challenge_

BioCloner Health is a rapidly growing team behind the first Polish 3D bioprinter for implants. Their goal? Shaping the future of medicine through the development of proprietary technologies, collaboration with physicians, and the implementation of innovative solutions in surgery and pharmacy.
The team has already achieved impressive technological and scientific successes, along with clearly defined product goals.

Main challenges of the project:

• Bringing together all ideas and directions into a coherent narrative.
• Specifying which customers the offer should be targeted to.
• Identifying which elements of the product strategy can be strengthened.
• Translating some of the visions into concrete communication and business actions.

BioCloner Health joined our Product Strategy Discovery campaign to collaboratively organize its priorities and determine which ideas are worth developing first.

Completed work_

Workshop process_

1. Competition analysis – analysis of the competitive landscape and the unique features of BioCloner Health’s offer.
2. Opportunity identification – joint identification of market niches with the highest potential (including veterinary, orthopedics, education, and pharmacy).
3. User needs analysis – defining the needs of customer groups with the highest purchase readiness and greatest support requirements.
4. Market messaging – translating the team’s specialized knowledge into valuable, understandable market messages.
5. Product roadmap development – creating a strategic draft of the product roadmap, taking into account the development potential of the core offer and additional services.

Solution_

The outcome of the workshop was a set of concrete tools that enabled the BioCloner Health team to further refine and strengthen their chosen product development path—both at the strategic and operational levels.

01 A coherent vision and development direction

The workshop helped organize all ideas into a clear concept that combines technological innovation with the everyday challenges of the audience. The team strengthened the foundation on which further decisions can be built—from communication to feature development.

02 Better understanding of the market and audience

Thanks to the joint analysis, it was possible to identify segments and niches where BioCloner technology can have the greatest impact. This made it easier to tailor the language and value of the offer to the needs of specific groups.

03 A coherent brand narrative

We simplified the way the technology is presented—so that its value is clear regardless of the audience’s level of expertise. This is crucial in conversations with business partners, investors, or research institutions.

04 Action plan i.e. from strategy to first steps

The team left the workshop with a plan that could be implemented immediately: with new hypotheses and paths for further development. It serves as a foundation for testing ideas in practice.

We thank the BioCloner Health team for their trust, openness, and collaborative partnership. This project combined science with the market, technology with empathy, and data with mission.

Testimonials_

“For me, this workshop was a key moment to stop and look at the product from a higher level – the vision we want to realize as a company. Thanks to a well-run process, we could organize our ideas, verify assumptions, and clearly define which directions have the greatest market potential. It was a great opportunity to synchronize the team around a single, cohesive strategy”.

“The greatest value of this workshop was the atmosphere of mutual respect and openness. Everyone had space to express themselves, and the diversity of opinions built the team, not divided it. I also value the way it was conducted: substantive yet attentive to people. This meeting showed that you can tackle tough topics together without tension and with plenty of positive energy”.

“It was a workshop that required full engagement – you couldn’t just be a passive participant. Thanks to well-designed structure, everyone contributed, resulting in dynamic knowledge and perspective exchange. The pace and format stimulated strategic thinking”.

“What impressed me most was the process logic – every part led us step by step to real, measurable conclusions. There was no time for wandering. We focused on specifics and… left the workshop with a plan that can really be implemented. A well-thought-out workshop is one thing — but one that genuinely structures the strategy? That’s rare. Here everything worked”.

“Brainstorming at its best! As a person responsible for marketing, I value those moments when the team really thinks together. The workshop helped me better understand our audiences and find language with which we can truly, precisely, and valuably communicate with them. Space for talking, listening, and jointly seeking solutions was priceless. The quick tempo actually gave the session great energy. I leave with my head full of ideas”.